Focus eCommerce: Shein to Face Stricter EU Online Tech Rules Amid Regulatory Tensions

Focus eCommerce

Shein to Face Stricter EU Online Tech Rules Amid Regulatory Tensions (2 minutes read)

The European Commission will supervise China's fast-fashion app Shein under threat of penalties including a maximum 6% fine of its global revenue. Shein joins platforms like AliExpress, TikTok, and Amazon that are subject to stricter EU tech regulations. The company, which shifted HQ from China to Singapore last year, also faces allegations of using forced labor in China, which it denies.

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