Focus eCommerce: TikTok's E-commerce Thriving: Surges to 15 Million Sellers Worldwide

Focus eCommerce

TikTok's E-commerce Thriving: Surges to 15 Million Sellers Worldwide (5 minutes read)

TikTok's US e-commerce platform grew to over 500,000 sellers in 2023, more than double the previous three months, showcasing the company's aggressively expanding e-commerce push. Globally, TikTok now hosts over 15 million sellers, having added 6 million in the latter half of the year. Despite scrutiny concerning user safety, TikTok affirms its commitment to a secure shopping environment, having blocked 2 million sellers and removed 1 million more over policy violation. The company aims to offer an engaging shopping experience, increasingly mimicking a traditional e-commerce site.

Become a paying subscriber of PRO to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

• • No ads in the daily tech brief
• • Access to Research notes before everyone else