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Klarna Partners with PubMatic for Scalable, Performance-Driven Programmatic Advertising (2 minutes read)

Klarna teams up with PubMatic, using its programmatic advertising to engage with a global audience of 150 million shoppers directly at the point of purchase. This partnership will boost advertisers' access to Klarna’s audiences and triple the industry's average click through rates. Initially available in the US, this service will soon expand to European markets.

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