Focus Gaming: Fallout TV Show Hits 65M Viewers, Boosts Video Game Revenue

Focus Gaming

Walmart Partners with Roblox to Pioneer Virtual E-commerce Reality (2 minutes read)

Walmart has partnered with Roblox to introduce a unique form of e-commerce — selling physical goods directly to users inside the virtual gaming platform. This collaboration allows users to try out virtual iterations of select products, before purchasing through an in-game browser window, with purchased items being shipped to their home addresses. Access to this feature is limited to US users aged 13 and above.

Become a paying subscriber of PRO to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In