🎯 Meta's Advertising Revolution: Generative AI Tech Takes Center Stage

Update 2023-04-05

News

• Meta to Revolutionize Advertising with Generative AI Technology

• Intel Partners with TSMC to Manufacture Next-Gen GPUs

• Ericsson and Intel to Utilize 5G Technology to Drive Malaysia’s Digital Transformation

• Apple Corporate Retail Teams Face Possible Job Cuts

• AWS Doubles Down on Australia: Investment in Expansion and Function Creates Thousands of Jobs

• Generative AI Revolutionizes Marketing; Market Valued at USD 22.1 Billion by 2032

• AWS Launches Generative AI Accelerator Program, Offering Up to $300K in Credits and Mentorship

• LangChain Raises $10 Million Seed Funding Led by Benchmark

• PayPal Enhances Checkout Flow For Small Business Owners With Apple Pay Support

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Big Tech

Meta to Revolutionize Advertising with Generative AI Technology

According to Facebook owner Meta’s CTO, the company plans to commercialize its proprietary generative artificial intelligence (AI) by December 2023. The company has been conducting full-scale AI research since 2013 and has published a significant number of studies, putting it on par with Google in terms of AI research output. Generative AI technology is expected to be used for creating ads.

Generative AI is a type of machine learning that can create new content, such as images, videos, and text, based on patterns it has learned from existing data. This technology has the potential to revolutionize the advertising industry by creating personalized ads that are more engaging and relevant to individual users. Meta's entry into the generative AI market will put it in competition with other companies that are already using this technology for marketing purposes.

Intel Partners with TSMC to Manufacture Next-Gen GPUs

Intel has reportedly partnered with TSMC to manufacture its next-generation Battlemage and Celestial GPUs, which are set to release in the second half of 2024 and 2026. This partnership comes after Intel announced that it would outsource some key CPU production to TSMC for 2023. Intel's decision to outsource its GPU manufacturing to TSMC was based on the process that offered good manufacturing capacity. By moving GPU production to TSMC, Intel will be able to produce more devices in a silicon-hungry market while simultaneously assuring its competition can't make as many chips as they could sell.

Ericsson and Intel to Utilize 5G Technology to Drive Malaysia’s Digital Transformation

Intel and Ericsson have announced plans to collaborate on their respective technology expertise to boost 5G adoption in Malaysia and expand their business-to-business (B2B) engagements based on 5G use cases.

As part of the planned collaboration, the companies will work on enterprise use cases in selected verticals such as manufacturing, transport, and logistics. Ericsson's head of Malaysia, Sri Lanka, and Bangladesh, David Hägerbro, said that 5G is a platform for innovation and will transform the way enterprises operate. Hägerbro added that Ericsson's collaboration with Intel in Malaysia would contribute to the adoption of 5G and the development of the local ecosystem that will drive Malaysia's digital transformation.

Apple Corporate Retail Teams Face Possible Job Cuts

Recent reports suggest that Apple may be making job cuts within its corporate retail teams. The number of job losses is unknown, but sources suggest that those affected will be allowed to apply for similar roles within the company. It is unclear whether these job cuts are related to the economic downturn or part of a corporate restructuring plan. Apple has, up until now, not done any significant layoffs following the downturn in the market, in contrast to other big tech companies that have announced significant layoffs in 2023.

Australian Government Bans TikTok on All Government Devices

Australia has banned the use of TikTok on all government-issued devices due to security concerns. Attorney-General Mark Dreyfus confirmed the ban on April 4, 2023, and the ban will come into effect as soon as practicable. The ban aims to limit security risks posed by the app, and it follows similar bans in other countries. Australia is the last "Five Eyes" security partner to ban TikTok from its federal government's devices.

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SaaS and Cloud

AWS Doubles Down on Australia: Investment in Expansion and Function Creates Thousands of Jobs

Amazon Web Services (AWS) has earmarked US$8.8 billion to expand its cloud computing operations in Melbourne and Sydney, Australia, and to run its data centers entirely on renewable energy. This investment comes after AWS launched its second infrastructure region in Australia, the AWS Asia Pacific (Melbourne) Region, in January 2023. The company estimates that the investment in the expansion and function of the two centers will create thousands of jobs in the country.

AWS's investment in Australia is part of its global expansion strategy. The company has been expanding rapidly recently, adding new regions and availability zones regularly. AWS is one of the leading cloud computing providers in the world, offering a wide range of services to businesses of all sizes. The company's cloud infrastructure is used by millions of customers worldwide, including some of the world's largest companies.

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AI

Generative AI Revolutionizes Marketing; Market Valued at USD 22.1 Billion by 2032

According to a report by Market.us, the global generative AI in marketing market size was valued at USD 1.9 billion in 2022 and is expected to reach USD 22.1 billion by 2032, growing at a CAGR of 28.6% during the forecast period of 2023-2032.

Generative AI helps marketing teams to create content, optimize campaigns, and personalize customer experiences. The growth of generative AI in marketing is driven by the increasing demand for personalized marketing, the need for better customer engagement, and the growing adoption of AI in various industries.

The report also highlights the top trends in the global generative AI in the marketing market, including the use of generative AI for content generation in the media and entertainment industry.

AWS Launches Generative AI Accelerator Program, Offering Up to $300K in Credits and Mentorship

Amazon Web Services (AWS) has launched an accelerator program for generative AI startups. The AWS Generative AI Accelerator program is open to all startups from around the world, but the companies already building their tech on AWS will receive the most benefit from the program[. The program will last for 10 weeks, and up to 10 startups will be chosen for the cohort. The selected startups will receive support and mentorship from AWS, along with up to $300,000 in credits to access the cloud provider's computing service as well as networking opportunities.

Generative AI tools like ChatGPT and DALL-E can potentially change how a range of jobs are performed. However, building a generative AI model has been a major undertaking, and only a few well-resourced tech companies have attempted it. OpenAI, the company behind ChatGPT and DALL-E, has billions in funding from donors.

Generative AI models are resource-intensive, making it difficult for smaller companies to develop them. Companies looking to use generative AI have the option to either use it out of the box or fine-tune it to perform a specific task. Amazon's support for generative AI startups will help these companies develop and fine-tune their models.

LangChain Raises $10 Million Seed Funding Led by Benchmark

LangChain has announced that it has raised $10 million in seed funding led by Benchmark. The LangChain team aims to empower developers to build and maintain useful language model applications.

LangChain is a framework for developing applications powered by language models, offered as both a Python and a TypeScript package. LangChain launched six months ago. It has gained significant community support and contributions, with over 20K stars on GitHub, 10K active Discord members, over 30K followers on Twitter, and over 350 contributors.

The $10 million seed funding will help LangChain continue growing and supporting its community. Benchmark, the lead investor in the seed round, has been the first lead investor in some of the iconic open-source software, including Docker, Confluent, Elastic, and more.

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Fintech

PayPal Enhances Checkout Flow For Small Business Owners With Apple Pay Support

PayPal has added new tools for small business owners, including Apple Pay support at checkout, the option for customers to save their cards for this specific site, and access to IC++ pricing. Small and medium businesses currently have two ways to integrate PayPal in the checkout flow. In addition to the Standard Checkout integration that lets you accept PayPal payments with little effort, the company also has an Advanced Checkout integration feature for companies that want more personalization and payment features. Companies that have opted for the latter option can now accept Apple Pay payments from their customers.